Thank you for submitting you research paper to Sage open. This is a well-written paper that covers an interesting topic. However, there are few concerns that need to be addressed by the authors in order to increase the quality of this paper. 1. It is recommended to separate the discussion from conclusion section.
2. The authors need to report both theoretical and practical implications after the discussions. 3. • It would be useful to add a subsection in the methodology to demonstrate the steps followed to analyze the data. A good reference that can help in this matter: Hair, J.F., Risher, J.J., Sarstedt, M. and Ringle, C.M. (2019), "When to use and how to report the results of PLS-SEM", European Business Review, Vol. 31 No. 1, pp. 2-24. https://doi.org/10.1108/EBR-11-2018-0203 4. The theoretical support for the proposed hypotheses and the literature review can by improved by incorporating more recent and related references. This includes but not limited to: - The Driving Forces of Facebook Social Commerce. DOI: https://doi.org/10.4067/S0718-18762019000200103 - The influence of e-commerce live streaming affordance on consumer's gift-giving and purchase intention. DOI: https://doi.org/10.1016/j.dsm.2022.10.002 - Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality. DOI: https://doi.org/10.3390/info10120380