Using questionnaire survey in Indian IT sector, this paper provides evidence of moderating effect of EB on the relationship between CSR and CR. While I enjoyed reading the paper and have no major concern on data collection, methodological approaches followed and executed, I have the following comments to improve the quality of this paper:

1) Authors use structured questionnaire for data collection, however it is not included in the Appendix. As such, it is strongly recommended to attach questionnaire in the Appendix.

2) CR and EB are intertwined and endogenously related to CSR. It is unclear how authors mitigate endogeneity concerns through SEM. More explanation is needed to include for further clarity.

3) In page 2, reputation is regarded as intangible asset. Is it goodwill only or any other intangible assets too?

4) In page 9, authors conclude partial 'mediation' role of EB between CSR and CR relationship, because of direct effect of CSR on CR. Often mediation effect remains unclear in such as case. Question may arise why 'moderation' effect of EB on the relationship between CSR and CR is not investigated? This could provide more in-depth understanding of relationship between CSR, CR and EB. Authors are strongly suggested to provide plausible reasons.

5) In page 7 second paragraph from the bottom, I think it should be CRI, not CR.

6) As mentioned in page 11, generalization of findings of this study is limited. A comparative study could been conducted between different sectors including IT sector.

Thank you for addressing my earlier comments and concerns. I have no additional comments.

Thank you authors. You have done an excellent research work. I have no issues and concerns on the revised manuscript.