The article presents an interesting perspective for understating ISIS narrative through the analyzes of the photographs presented in 12 issues of Dabiq magazine. The study is relevant, interesting and offers a great perspective into terrorist communication. The biggest strength of the article is that brings into light a research that analyses photographs via visual framing and contributes to the literature by providing quantitative research on visual communication. The author offers the readers with all the necessary information about the research gap, methods and research question. In terms of references the author uses all the relevant articles and papers in the field. This is proved by the themes she decides to use for analyzing the photographs. The author makes an accurate statement of her major results. Her findings are in line with the other studies and bring new data for understanding how terrorist groups use images to share their narratives.

In the following lines we will offer some recommendations
Abstract and theory - The abstract contains the central elements that the reader needs in order to understand the content of the paper. Despite being attractive and persuasive the abstract is missing an important component. It is not very clear what is the method used by the author to reach the presented findings/ conclusions. A short sentence about visual framing can be introduced. - In the theoretical framework of the article the author presents some general ideas about the communication strategy of the terrorist group and pertinent details about Dabiq, the analyzed magazine. The shortage of this part is that it makes no reference to other terrorist groups media strategies. On page number 3 the author says that the IS introduced a new communication dynamic – it is not clear what is different from other organizations like Al Qaeda or Hamas who had an intense online campaign. Reraising or more explanation is needed. Shortly mentioning other terrorist organizations can solidify her strong opinions of IS media strategy. - On page 5 the author states the following: Dabiq provided an alternative perspective ‘that is designed to shape its readership’s perceptions, polarize their support and drive their radicalization’. The reader needs a bit of insight on what is different. We tent do disagree with the author here. All IS magazines are drivers for radicalizations, designed to shape perception because they match the definition of any propaganda instrument.

Methodology - The method used to derive the themes she uses and the way she conducts the analysis are solid, reliable and valid. In terms of coding, we recommend the author to address the issue of the frequency of photographs in the magazine can also be an indicator worth looking at. It is interesting to see if some issues of the magazine have more/less picture and to find an explanation for this. - Images used during the article support her ideas and offer the reader an insight in the magazine. The description of the figures used needs improvements. We believe the author needs to be more specific regarding the places from where she extracted the pictures. Details about the magazine issue, number, year can provide more context and allow the reader to explore more on the subject.

Empirics - The discussion part of the article is complex but the conclusions are a bit underdeveloped. We recommend the author to spend a bit more time in structuring the main results of her study around the four-research question she developed. - As a future research direction, we recommend the author to have a more detailed view on all the numbers of Dabiq. She can also apply the selected themes to analyze the Rumyah magazine. As Rumiyah was the successor of Dabiq, it can be interesting to see if there is any change in the way the editors of the new magazine chose the images.