the abstract clearly view on how the method in analyzing the data about consumer preception toward traditional vs non traditional food. The abstract also clearly states the result that attitude and value toward environment create the perception of costumer to buy more food directly from farmer

introduction on the first paragraph about short supply chain and the correlation to the food industry and market. It also explain the attitude behind market industry which can affect short supply chain. But the abstract is too early in explaining the methodology, especially the sample used. The purpose behind samples are chosen as well as the procedure in conducting data analysis. It should be added into material and method section

Comments on methodology

instead of using method for paragraph, this paper uses theoretical framework for method section. Moreover, the method i this paper perhaps instructed by the journal style to be as descriptive as possible. even in the hypotheses the authors are instructed to write all hypotheses. Moreover, this theoretical framework section also shows all questionnaire result one by one. It is clearly different from methodology style used by Springer or SAGE journal.

Comments on data and results

Different from previous section, the result only explained about the significance result related to the topic. The discussion only consist of two table, first table about mean and stand. Deviation, another one is about the p value and significance result using SEM. I think this was the good way in exposing the result onto the paper

Comments on discussion and conclusions

although this section is quite short, it explain in well manner the result section by using graphic to shows if there is any fluctuation behind trend of market in Germany or not