Overall statement: I commend the author(s) for undertaking laborious research work. Thank you for the opportunity to review this Manuscript. The study aims to explore the future of social media in marketing-related topics and issues. On the basis of academic research, discussion with industry leaders and popular discourse, the nine themes were identified and organised based on imminence. The title "The future of social media in marketing" is interesting and conveys the objective of the study. The article includes relevant, updated and recent studies; the latest being 2019. The manuscript introduces social media and the current scenario with the help of sufficient and updated literature. A detailed understanding of the topic and its relevance to the readers are also provided. The continuously evolving nature of social media due to constant innovations brings changes year by year in both technology as well as consumer/user side, the study describes the present digital landscape, predicts and identify the future research directions in social media marketing. The study presented the results into nine themes categorised on the basis of time; immediate future, near future, and far future including a brief description of each theme with suggested research questions and directions. The study provides multi-level insights into focal stakeholders including individuals, firms and public policy. Overall strengths of the article: The title is helpful in understanding the objective of the study. The abstract presents the purpose, methodology, finding, research implications and its value, is suffixed with sufficient and relevant keywords. The detailed introduction of the topic; its continuous evolution and its relevance in the dynamic landscape along with precisely outlined research questions. The results are presented in a proper, clear and concise tabular form representing the nine themes, in terms of time, towards all the stakeholders. The results are presented into nine themes related to the future of social media marketing. The themes have implications for individuals, consumers, business and organisations, the public, policymakers and governments. The future research directions and conclusion section fulfils the gap identified in the introduction section. The study also presents future research with great theoretical and practical value. Specific comments on weaknesses of the article and what could be done to improve it: none