Content of review 1, reviewed on June 01, 2021

Comments on abstract, title, references

The title is not clear. Abstract s not well organized. References should be updated.

Comments on introduction/background

The introduction is easy to read and follow. The gaps are addressed.

Comments on methodology

The author should explain why the method used is proper for the purpose of the study. The reliability of the scale is not noted.

Comments on data and results

Data are presented very clearly. Tables 2 and 3 can be merged. Results could provide logical answers to the research quesions.

Comments on discussion and conclusions

The authors should elaborate more on research implications. In particular practical implications are not mentioned.

Source

    © 2021 the Reviewer.

References

    K., D. Y., Elvira, I., Laurie, H. D., Jamie, C., Raffaele, F., Jenna, J., Varsha, J., Heikki, K., Hajer, K., S., K. A., Vikram, K., M., R. M., Ramakrishnan, R., A., R. P., Jennifer, R., Jari, S., A., T. G., Yichuan, W. 2021. Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management.