In their recent review, 'Psychological treatment strategies for challenging behaviours in neurodevelopmental disorders: what lies beyond a purely behavioural approach?' Woodcock and Blackwell discuss supposed deficiencies in applied behavior analysis (ABA) and positive behavior support (PBS) to address challenging behavior. This commentary highlights problems with Woodcock and Blackwell's critique based on substantial evidence that behavioral approaches including ABA and PBS are often the best available solution for individuals with neurodevelopmental disorders who display challenging behavior.