Journal of Finance and Marketing
The journal or Finance and Marketing disseminates high quality research content based on Financial Marketing from marketing professionals across the globe, with implications from the leading Business schools, universities and research institutes.
The major topics covered in the journal include and not limited to: Banking services, pension plans, insurance policies, saving schemes, product positioning, online services, customer profiling, loyalty plans, brand management, cross-selling products and services, financial innovations, Institutional banking and finance, Regulations affecting financial services marketing, Segmenting financial services, customer Wealth management, customer relationship management, customer profiling, targeting, distribution management, consumer finance, pooled investment funds, Investment finance, Portfolio management, Financial markets, Financial product innovation, Financial law etc.
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