Micro & Macro Marketing
Micro & Macro Marketing is directed to operators, researchers, scholars and all those feeling the need to deepen the reflection on contents and marketing problems, on consumptions, communication and market research. The review can be considered a tool for updating and widening research on such topics. The journal promotes interdisciplinary comparison (with marketing, psychology, sociology, statistics) paying special attention to some relevant problems that marketers are facing. Further, Micro & Macro Marketing promotes a constant exchange between business reality and scientific research.
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