Lars Bergkvist


Lars Bergkvist is Professor of Marketing at Zayed University, Abu Dhabi, United Arab Emirates. Before joining ZU he held academic positions at Universiti Teknologi Brunei, the University of Nottingham Ningbo, China, Stockholm University, Sweden, the University of New South Wales (UNSW) Asia, Singapore, the University of Wollongong, Australia, and the Stockholm School of Economics, Sweden. He has also been a Visiting Professor at Yonsei Graduate School of Management, Korea, and the China Europe International Business School (CEIBS), China. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, brand management, and research methodology. He has published in journals such as the Journal of Marketing Research, Marketing Letters, the Journal of Advertising, the International Journal of Advertising, and the Journal of Brand Management. He is Associate Editor of the International Journal of Advertising.

Research Fields

Business and Management

Editorial Board Memberships
Current Memberships
Editor Records (manuscripts handled as editor)
Pre Publication Reviews

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Reviews (last 12 months)


Reviews (average per year)






Review to Publication ratio


Journal Impact Factors of journals reviewed for

The distribution of the Journal Impact Factors of journals Lars Bergkvist has reviewed for.

Lars Bergkvist

All fields reviewers

Total reviews over time

A cumulative record of Lars Bergkvist's total number of reviews.

Reviews per month

The total number of reviews performed by Lars Bergkvist each month.

Average review length

The average number of words per review compared to the average of All fields reviewers and the average of reviewers at affiliated institutions.

Note: only reviews with associated content are included in the graph below and where content is present we can not guarantee that it is complete or truly the content of the review.

Weekly review punchcard

The distribution of days that reviews were performed on, compared to All fields reviewers and reviewers at affiliated institutions.