Lars Bergkvist is Professor of Marketing at Zayed University, Abu Dhabi, United Arab Emirates. Before joining ZU he held academic positions at Universiti Teknologi Brunei, the University of Nottingham Ningbo, China, Stockholm University, Sweden, the University of New South Wales (UNSW) Asia, Singapore, the University of Wollongong, Australia, and the Stockholm School of Economics, Sweden. He has also been a Visiting Professor at Yonsei Graduate School of Management, Korea, and the China Europe International Business School (CEIBS), China. In addition to his academic work, he has several years of experience working at media agencies and market research companies. His research interests include advertising, consumer behavior, brand management, and research methodology. He has published in journals such as the Journal of Marketing Research, Marketing Letters, the Journal of Advertising, the International Journal of Advertising, and the Journal of Brand Management. He is Associate Editor of the International Journal of Advertising.
Editorial Board Memberships
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Reviews (last 12 months)
Reviews (average per year)
Review to Publication ratio
Journal Impact Factors of journals reviewed for
The distribution of the Journal Impact Factors of journals Lars Bergkvist has reviewed for.
All fields reviewers
Total reviews over time
A cumulative record of Lars Bergkvist's total number of reviews.
Reviews per month
The total number of reviews performed by Lars Bergkvist each month.
Average review length
The average number of words per review compared to the average of All fields reviewers and the average of reviewers at affiliated institutions.
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Weekly review punchcard
The distribution of days that reviews were performed on, compared to All fields reviewers and reviewers at affiliated institutions.