Kirk Plangger


Kirk Plangger is an Associate Professor (Senior Lecturer) of Marketing at King’s College London, where he teaches modules on consumer behaviour and digital marketing. His general research interests include how technology impacts consumer behaviour and the effects on marketing strategy. Kirk has published in peer-reviewed journals such as the Journal of Business Research, Journal of Advertising Research, Industrial Marketing Management, Journal of Strategic Information Systems, AMS Review, and Business Horizons. Kirk holds editorial review board positions for the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and the Marketing Education Review. He also acts as an ad-hoc reviewer for a number of academic and practitioner journals and conferences.

Pre Publication Reviews

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Reviews (last 12 months)


Reviews (average per year)






Review to Publication ratio


Journal Impact Factors of journals reviewed for

The distribution of the Journal Impact Factors of journals Kirk Plangger has reviewed for.

Kirk Plangger

All fields reviewers

Total reviews over time

A cumulative record of Kirk Plangger's total number of reviews.

Reviews per month

The total number of reviews performed by Kirk Plangger each month.

Average review length

The average number of words per review compared to the average of All fields reviewers and the average of reviewers at affiliated institutions.

Note: only reviews with associated content are included in the graph below and where content is present we can not guarantee that it is complete or truly the content of the review.

Weekly review punchcard

The distribution of days that reviews were performed on, compared to All fields reviewers and reviewers at affiliated institutions.