Kirk Plangger is an Associate Professor (Senior Lecturer) of Marketing at King’s College London, where he teaches modules on consumer behaviour and digital marketing. His general research interests include how technology impacts consumer behaviour and the effects on marketing strategy. Kirk has published in peer-reviewed journals such as the Journal of Business Research, Journal of Advertising Research, Industrial Marketing Management, Journal of Strategic Information Systems, AMS Review, and Business Horizons. Kirk holds editorial review board positions for the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and the Marketing Education Review. He also acts as an ad-hoc reviewer for a number of academic and practitioner journals and conferences.
Editorial Board Memberships
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Reviews (last 12 months)
Reviews (average per year)
Review to Publication ratio
Journal Impact Factors of journals reviewed for
The distribution of the Journal Impact Factors of journals Kirk Plangger has reviewed for.
All fields reviewers
Total reviews over time
A cumulative record of Kirk Plangger's total number of reviews.
Reviews per month
The total number of reviews performed by Kirk Plangger each month.
Average review length
The average number of words per review compared to the average of All fields reviewers and the average of reviewers at affiliated institutions.
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Weekly review punchcard
The distribution of days that reviews were performed on, compared to All fields reviewers and reviewers at affiliated institutions.